"Ethic The Untold Story" The Truth about District and Addict. Also the Birth of Ethic.

Seems strange to think that you might be riding a Deck, that you think is from one company.. when in reality, it was designed for a completely different company, doesn't it??




Well, I will say there are very very few people that will understand the video posted below. No, not because it's in French, but because you guys just won't understand how Marcel (Owner of Eagle-Sport, District, Addict) is. Though I think some of his former "employees" and riders might. Kevin Demay breaks it all down in a very professional manner. From his start in the sport, to starting District and Addict, to the very end. Finally onto the beginning of Ethic.

It's a lengthy video, but I don't think anyone will be turning it off until it's done. You really get a sense of what District is all about. Of what happened with the Owner behind the scenes, and more.

Also enjoy a sneak peek of the Ethic products hopefully set to drop before the end of 2012.

New 110 Eagles and A Look Inside Making Eagle Wheels

Fresh out of the oven. I'm liking the black on black, and the purple and yellow. Actually I like them all haha.

Marcel also took some pictures of the process of making wheels, its pretty interesting to see what all goes into it. It shows how every wheel is handmade to perfection. Check it out here on the C4 forum.