Assault Q&A with JR Sholdebrand

JR Sholdebrand, and his Sunfire.

Assault, a company based out of Washougal, Washington, has recently chosen a team of riders to rep the company name. With names like Josh Toy and Jessee Ikedah on the list, Assault is sure to be a well known company very soon. I did a Q and A with JR, the owner, about the company and team.

-When did you get started with Assault?

well ive had the name and logo done since February
and i designed a cnc'd deck in march i also shipped the bored out deity clamps for inward in April. but it hadn't all came together til this month

-What are your future plans, or goals with the company?

my future plans at this point are to release wraps for bars, forks, tsi/razor decks,
then metal cores. after and if that all works out i will begin phase two and create a razor ultra pro reinforcement, a couple cool clamps, a brake or two, but that's all in the works

JR shredding.

-Who all is on the Assault team?

Josh Toy, Alex Dorantes, Jessee Ikedah, Evan Larson, Jon Meadows
and im still open to entries.......blind4300@hotmail.com

-Assault sells vinyl wraps for your bars and forks. How did you get the idea of making those?

i originally wanted to have my bars hydroprinted for my scooter
well when i built it it wasn't going to be cost effective to pay 120 bucks to do that
so i was going to paint them then i saw that a friend wrapped his bars in an orange vinyl and immediately wanted to the same then saw an opportunity when i realized not only could i do prints i am incapable of painting but when you get vinyl it has a resistance to chipping unlike paint so it lasts like a month or two longer where normally your bars look like shiz.

A selection of the vinyl wraps.

-Why did you pick the name Assault? Does it have any significance?

when i realized i had a need to do something with my life and i only found fun riding my scooter to be worth while. i decided to start a company like inward or proto and the first thing you typically do is sit down and draw a logo, come up with a name then make products.
well i drew a logo and had the hardest time coming up with a name so i decided when i find a word that describes the style i wanted to achieve with the company i would snag it. My logo was aggressive a cross between a missile..bullet bill and the spitfire logo with my own style added in it so it needed to be on the same level. well one day i grabbed a monster energy drink and there it was ''Assault'' and the rest will hopefully be history.



- Jordan Jasa