The Ethic website launched today, and it's looking good. Really clean and easy to navigate. They also have a video on there that explains a little bit more about their products. One thing they did, that I've never seen a company do, is highlight some of the issues you might run into while running their products. They didn't come out and say they have the "best" products, that will never break or fail. They tell you what might go wrong, and how to fix that. Gotta respect that.
Check out their website by clicking the link below, and keep checking ISB for more updates on EthicDTC.
http://www.ethicdtc.com/
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